Matching the brief to the right site
Brief matching is the step where your campaign requirements are compared against the listed advertising spaces on our marketplace. We look at the size of the artwork, the kind of wall or billboard structure, the area you want to cover, and whether the site suits a short run or a longer booking. In Braamfontein and other busy urban pockets, this helps narrow down options quickly instead of sending you through listings that clearly will not work.
The aim is simple. If you need a roadside wall in Pretoria, a building wrap in Johannesburg, or a prominent outdoor panel in Cape Town, the match should make sense for the format and the location. We also check practical details such as whether the site can accomodate the artwork dimensions, if the surface is suitable for mounting, and whether the property owner has given consent in writing before a booking moves ahead.
- Match by suburb, city and campaign area
- Filter by wall format, billboard format and visible size
- Check artwork dimensions and orientation
- Review site access and installation constraints
What is included in the matching process
Our Brief Matching service brings together the information needed to link an advertiser with a suitable listing. It is not only about finding a wall that looks good on paper. It is also about checking whether the site can support the campaign without delays, extra revisions or avoidable compliance issues. This matters where load-shedding affects work windows, or where a coastal location such as Durban may call for stronger material choices because of humidity and wind exposure.
The service includes review of the campaign brief, site suitability checks, property owner consent guidance, bylaw process support, and a first pass on artwork spec checks. Where useful, we also help confirm whether a site is better suited to vinyl, rigid signage, or another standard outdoor format. The final match is shaped around the advertiser's goal, not only the nearest available space.
- Brief review against listed inventory
- Consent check guidance before booking
- Municipal bylaw process support where required
- Artwork spec check for size, bleed and placement
- Booking coordination once the site is approved
How the process works from first enquiry
You send through your brief using the enquiry form on our contact page. Include the target city or suburb, preferred dates, artwork size, and any site preferences such as roadside visibility, retail proximity, or commuter routes. From there, the brief is reviewed by the team and matched against current listings in Johannesburg, Sandton, Midrand, Pretoria, Cape Town, Durban or Bloemfontein, depending on where the campaign needs to run.
Once a suitable match is identified, we confirm availability, check the property owner's consent status, and guide the next steps for local municipal approval where that applies. If the artwork needs adjustment, it is flagged early so there are no surprises close to install. The booking then moves to coordination for scheduling, site access and campaign timing. That keeps the process practical and reduces back-and-forth for both sides.
- Step 1: Send your brief through the enquiry form
- Step 2: We review the requirements and shortlist suitable sites
- Step 3: Consent and bylaw checks are confirmed
- Step 4: Booking, artwork and installation details are finalised
Turnaround times and booking flow
Turnaround depends on how detailed the brief is and whether the listing already has all the required information on hand. Straightforward matches can move quickly when the site is clearly suitable and the paperwork is in order. More complex requests, such as multi-location campaigns or sites needing further consent confirmation, take a little longer. We keep the pace realistic so you are not promised a date that cannot be met.
For local campaigns around Braamfontein or central Johannesburg, timing can also depend on building access, site management arrangements and whether work needs to happen around business hours. Where the municipality requires notice or paperwork, that is added into the plan early. If a site needs a small artwork correction, that is usually handled before installation rather than after, which helps avoid delays and extra cost.
- Simple matches are handled as soon as the brief is clear
- Complex or multi-site bookings need longer lead time
- Installation timing depends on access and approval status
- Changes are flagged before booking is locked in
Pricing approach for brief matching
Pricing for Brief Matching is handled according to the scope of the request and the level of coordination needed. A single-site match is not treated the same as a campaign that needs several wall spaces across different cities. We also take into account whether the brief needs more consent guidance, bylaw support or artwork checking before a booking can proceed. That keeps the approach fair and tied to the work involved.
There are no inflated claims here and no hidden extras hidden behind jargon. The cost structure is based on the service you need, the number of sites being reviewed, and the amount of follow-up required to get a suitable match in place. If your campaign needs a tighter turnaround, we will say so upfront. If the brief is broad and flexible, that can help widen the available options and may make the matching process simpler.
- Pricing depends on scope and booking complexity
- Single-site and multi-site briefs are priced differently
- Compliance and artwork support may affect the service level
- All costs are discussed before any booking is confirmed
Site checks, maintenance and ongoing support
Brief matching does not stop at the shortlist. We also look at the practical upkeep needed to keep a campaign in good order during the run. That includes confirming whether the site needs periodic checks for loosening material, weather exposure, or visibility issues after heavy rain and strong wind. In Johannesburg, dust and urban wear can matter. In coastal areas, the maintenance interval may need to be a bit more frequent because of salt and moisture.
Support can include scheduled campaign monitoring, renewal reminders, and checks on whether the listing is still available if you want to extend the run. If a property owner updates the site conditions, we note it so the advertiser is not caught out later. For longer campaigns, maintenance intervals are agreed around the site type and local conditions, with the goal of keeping the display presentable and compliant throughout the booking.
- Monitoring during the campaign period
- Maintenance intervals based on weather and site type
- Renewal support if the campaign needs to continue
- Updates if access, condition or availability changes
Key facts
| Service type | Brief matching for billboard and wall-space advertising |
|---|---|
| Coverage | Johannesburg, Pretoria, Cape Town, Durban and Bloemfontein |
| Site formats | Billboards, wall wraps, building facades and outdoor panels |
| Artwork check | Size, bleed, orientation and file readiness |
| Compliance | Property owner consent and municipal bylaw approval guidance |
| Support | Availability checks, booking coordination and renewal support |
