How RentThisWall Began in Braamfontein
RentThisWall was founded in 2013 in Braamfontein, Johannesburg, where busy streets, mixed-use buildings and constant foot traffic made one thing clear: unused wall and billboard space could be put to work in a more organised way. The business grew from a local need into an online marketplace that brings property owners and advertisers into one place, so both sides can move with less back and forth.
Our managing director, Thabiso Mokoena, set the tone early on: keep the process practical, keep communication clear, and make sure the details are handled properly. That still guides how we work today. Whether a listing is in Johannesburg CBD, Sandton, Midrand, Pretoria, Cape Town, Durban or Bloemfontein, we focus on accurate information, proper consent and a clean booking process that suits the space and the campaign.
We work with all kinds of outdoor formats, from building walls to larger roadside sites, but the aim stays the same. Make it easier to match the right advertiser with the right location, and give property owners a straightforward way to lease space without endless admin.
What We Value in Every Listing
We are careful about the details because outdoor advertising depends on them. A site may look suitable at first glance, but the surface condition, viewing angle, access for installation and nearby structures can all affect how the space works in practice. Coastal humidity in Durban or Cape Town, strong sun in inland towns, and load-shedding affecting working hours can all change how a campaign is planned and maintained.
Our values are simple and grounded in day-to-day work. We look for clear information, fair dealing and good communication between property owners, advertisers and installers. We also understand that signage is not only about visibility. It must fit the property, respect neighbours and comply with local municipal bylaw requirements.
- Clear listings with useful site details and current availability.
- Property owner consent before any booking is confirmed.
- Guidance on municipal bylaw approval where it is required.
- Practical artwork checks so files suit the size and format of the site.
- Respect for neighbourhood conditions, access rules and building schedules.
How We Support Property Owners
For property owners, renting wall or billboard space should not feel complicated. We help with Space Listing Setup, Site Photo Curation and Listing Copywriting so the site is presented properly from the start. That means accurate measurements where available, a clear description of the surface, and photos that show the space as it is, not as someone hopes it might be on a good day.
Our team also assists with Availability Management, Listing Renewal Support and Consent Check Guidance. Ruan van Wyk leads Property Owner Relations, which means owners get direct, practical support when they need to understand what can be listed, what needs approval, and what details advertisers will want to know before making a decision. In areas like Braamfontein, Sandton and Pretoria, where access and building rules can differ from one property to the next, that sort of support saves time.
We do not rush owners into a booking. We check the basics first, then help make sure the site is ready for the next step. It is a simple approach, but it works well when the space, the paperwork and the schedule all need to line up.
How We Help Advertisers Book the Right Space
Advertisers come to us when they want a practical way to find visible outdoor or wall space without chasing leads one by one. Lerato Molefe, our Advertiser Success Manager, works with clients to match a brief to suitable sites and keep the booking process organised. That includes Brief Matching, Booking Coordination and Artwork Spec Check so the campaign can move ahead with fewer delays.
Different campaigns need different kinds of support. A short-term promotion may need quick turnaround and careful timing around installation access. A longer booking may need renewal planning and ongoing checks on availability. Musa Khumalo, our Campaign Logistics Coordinator, helps manage the schedule while Bianca Naidoo keeps the listings and content accurate and up to date. It is the small things that matter here, like confirming dimensions before artwork is sent or making sure the installer has the right access instructions.
- Search and compare available wall and billboard space in major South African cities.
- Review listing details, photos and availability before booking.
- Get help with campaign timing, installation scheduling and renewal support.
- Check that artwork sizes and file setup suit the selected site.
Compliance, Consent and Municipal Requirements
Outdoor signage always needs proper permission. We make that clear at the outset because no listing should move forward without the property owner's consent and the relevant local municipal bylaw approval where required. Pieter Smit, our Municipal Compliance Coordinator, helps guide the process so people understand what paperwork may be needed and what should be checked before any sign goes up.
We are careful not to treat compliance as a side issue. A good site still has to be legal and properly authorised. That may involve checking building ownership, confirming site use, reviewing local signage rules and planning installation around access constraints or operating hours. In some places, the bylaw process is straightforward. In others, it needs patience and clear communication.
Our role is to support that process, not to complicate it. We help explain the steps, flag likely issues early and keep the booking aligned with the approval path. That way the advertiser, the property owner and the installer are all working from the same understanding, which matters when schedules are tight and weather or load-shedding can affect timing.
The Team Behind the Marketplace
RentThisWall is built by people who know that outdoor media is practical work. Our base in Braamfontein keeps us close to the pace of Johannesburg, but our reach extends well beyond the city. We serve listings and bookings across Johannesburg, Pretoria, Cape Town, Durban and Bloemfontein, with area knowledge that helps us match sites to the right kind of use.
The team brings different strengths to the same process. Anele Dlamini handles Marketplace Operations, keeping the day-to-day flow steady. Ruan supports property owner relationships. Lerato works with advertisers and briefs. Musa coordinates logistics. Bianca manages content and listings. Pieter handles municipal compliance guidance. Together, that means one enquiry can move through a single organised process instead of being split across several disconnected conversations.
We keep communication direct and practical. No unnecessary fuss, just clear steps, proper checks and useful updates. That is especially important in a market where access, permissions and timing can change quickly if no one is paying attention.
Why Our Marketplace Approach Works
RentThisWall works because we bring the main parts of the process into one place. Property owners can list their space, advertisers can find suitable options, and both sides can move through booking with better visibility of what comes next. The marketplace model suits South Africa well because it gives people across different cities and suburbs a single point of contact for wall and billboard rentals.
We are not trying to make the process sound bigger than it is. We focus on the essentials: site details, consent, bylaw guidance, artwork checks, scheduling and monitoring. When these are handled well, a campaign has a better chance of going up on time and staying in line with the property and municipal requirements.
For us, good service means being consistent. Whether someone is listing a wall in Midrand, booking a site in Cape Town or checking a renewal in Bloemfontein, they should get the same clear support and the same attention to detail. That is the standard we aim for every day.